Soda can design
Unlike other projects done at school so far, we were asked to design a soda can for a brand that actually exists. After racking my brain for a while, I opted for a commemorative can for 7UP's upcoming centennial.
I decided to reference elements from the brand's rich history. For example, calling it the uncola, the dotted font, etc. The goal behind this was to spark nostalgia with the people who have been around for the different eras of the brand and with the younger generations who are nostalgic of the times they were too young to remember. There are quite a few references in the design for you to spot and l'd love to know if you can find them all!!