The task for this school project was to come up with an ad campaign for a contemporary art museum. In the scenario, the unnamed museum wants to attract a younger generation.
With the younger generations being increasingly aware of the importance of mental health, I decided to look into how I could make that angle work.
Apparently, going to the museum can have a good impact on mental health, so, I found some paintings from the permanent collection at Montreal's Museum of Contemporary Art that had opposite characteristics to turn them into before and after ads.
Tagline: Your mental health before/after your visit Subtitle: Open the door to a new world of sensations Copy at the bottom: It's important to have an outlet. By coming to see the permanent collection, you can take part in an "art therapy" session. More information at macm.org
The majority of the budget would be allocated to digital ads on social media platforms to ensure that they get seen by as many people as possible that are within the targeted demograpic